Turning Dads into 'Superhumans' in Less than 90 Days

Say goodbye to strict diets and expensive gym memberships.Our 90/10 transformation program will help you lose up to 30 pounds in 90 days.

I have lost weight, I feel lighter, more energetic, more focused, needing less sleep, my cravings have reduced.


Choose Your Challenge Now

  • 30 DAY

    • 30 Days Email Support
    • 30 Days access to the Private FB community
    • Step by Step Nutrition plan
    • 30 Day Workout plan
    • BONUS: Lean Dad Drinking Guide
  • 90 DAY

    • 30 Days Email Support
    • 30 Days access to the Private FB community
    • Step by Step Nutrition plan
    • 30 Day Workout plan
    • BONUS: Zero Effort Shopping List
    • BONUS: Lean Dad Drinking Guide
    • Email Progress review at 30 & 60 Days.
  • 90 DAY + 1-2-1 Coaching

    • 30 Days Email Support
    • 30 Days access to the Private FB community
    • Step by Step Nutrition plan
    • 30 Day Workout plan
    • BONUS: Zero Effort Shopping List
    • BONUS: Lean Dad Drinking Guide
    • x4-1-2-120 min Coaching Calls
    • WhatsApp access to your coach

Say goodbye to superfoods out of zipper bags and hello to a proven system that will get you in shape and healthy in less than 90 days.

  • No fads. No BS. No bland diet.No holding your nose to chug something you’re embarrassed to be drinking
  • Eliminate fatigue. Restore energy.
  • No need to spend hoursin the gym or sweating it out.
  • No need to starve yourself.Shed body weight fast and gain muscles.

This is how it works and what you get

  • STEP 1


    Lose weight BEFORE you even exercise, 80% of your results will come from nutrition this is why we focus on this first, with easy recipes

  • STEP 2


    Workouts you can do in 12-30 mins from anywhere without any equipment or gym membership, a complete workout calendar

  • STEP 3


    Life can get in the way, in our Private Facebook community you can get help and support and your questions answered by coaches

£ 47 (Old Price £97)

If you are not happy with what you learn we will return your money. No questions asked.

Over 53,433 Dads Helped and Counting


Dad of two


Dad of two

If this sounds good to you, keep reading and I’ll show you how to put into action this life-changing program that will help you torch stubborn belly fat, skyrocket your energy and build muscle in just a few short weeks. And before you say it.

  • You DON’T need to starve yourself

  • You DON’T need to spend hours in the gym or sweating it out

  • Andå you DON’T need to sacrifice your time

In fact, using what I’ll show you today, you’ll GAIN back hours of free time. This is a proven system that has worked with hundreds of dads, just like you, who have successfully used the program to get their life back on track. This program works because it’s based on helping dads just like you. And that’s because I found myself in this situation and one thought that spurred me to do something about it.

Lose up to 30lbs in less than 90 days.


There are no new ways to put on weight, so how is it that there can be enough “new” ways to lose weight to fill every Sunday supplement?

I mean, it’s fine if you’re excited by learning gym routines that a Russian gymnast would find complicated. The truth is that there aren’t any new ways to lose the belly. But the good news is that the fundamentals are simple to master.

Once you're on the right path - and you know where the force multipliers are - you can move mountains in just 20 minutes a day. No fads. No BS. No bland diet. No holding your nose to chug something you're embarrassed to be drinking.

How do I know? Because I was 28kgs overweight and now I’m not. My name is Darren Kirby, and I went from being a fat bloke (with a personal trainer) to a dad my kids are proud of.

And I’ve made it easy for you to do the same. 20 minutes a day, No BS.

Take action today and claim TWO fast-action bonuses worth twice the 90/10 Transformation Program!

  • Fast-Action Bonus #1 The "Zero-Effort" Shopping List

    You don't want to spend hours planning what you need to buy at the supermarket. Now, you don't have to! I've compiled the ultimate shopping list and guide so you know exactly what to buy without any fuss. Don't waste your time doing all the calculations... I've done it for you.

    Know which foods make up your Protein, Fats & Carbohydrates

    Quickly and simply know exactly what foods to buy and in what quantities

    VALUE £47
  • Fast-Action Bonus #2 The "LEAN DAD" DRINKING

    Don't let any trainer tell you that you need to give up booze to lose weight and get fitter - it's NOT true. Let's be realistic, who doesn't enjoy a tipple? But there are better choices than others. If you want to keep drinking alcohol this guide will show you what to choose to stay lean and which ones to swerve.

    • Understand the alcoholic drinks you can and the ones to avoid (you'll be shocked when you see what's actually good for you!)
    • Know exactly what to choose in the pub, bar or with dinner if you want to stay lean
    VALUE £47

Here's How Your Life Will Change with 90/10 Dad Transformation System

  • Start looking great again

    Look great in your clothes never worry about taking off your top again on the beach and forever leave behind the "dad bod" comments that are silently killing you right now

  • Increase Productivity

    Improve your productivity. Do more in less time and be present for those moments with your kids that really matter

  • Stand Out More

    Fill out your shirts in all the right places, feel stronger and more confident

  • Improve Mental Clarity

    Cut brain fog, think clearer and feel calmer

  • Be a Leader in Your Family

    Cut brain fog, think clearer and feel calmer

  • Get Your Child Energy Back

    Never again feel tired or fatigued, enjoy all-day energy and get back the energy of your 25-year-old self

No More Supplements, Gyms, and Gimmicks. Just a Proven System Designed for Dads.

The 90/10 Dad Transformation System. 90 Days to become a 10x Father, transform your health, energy and focus.


"Exercise is king and nutrition is queen. Put them together and you've got a kingdom"

This is the complete system I've developed to help dads gain more energy, lose fat and get their health back under control so they can do more and be more. Get started with the 90/10 Dad Transformation System today and overhaul your health and fitness in 90 days - the simple, easy and quick way.

With this program, I hand you the system that's helped so many burnt-out, stressed and overwhelmed fathers. It's designed not simply to get you back in the game but to help you become your fittest and strongest EVER. The 90/10 Dad Transformation System Manual is packed from start to finish with everything you need to know to start the journey to becoming a 10x Father.

In the manual, I walk you through how to apply the THREE KEY STEPS in detail at the right time. (So many programs get it wrong with timing which results in loss of motivation or, worse, injury).

I'll shift how you think about what you eat so you don't ever go back to yo-yo dieting or faddy eating that leaves you hungry and grouchy. On this program, you will feel full, content and will actually enjoy what you eat (no slimy chicken breasts and broccoli-only meals!)

And, best of all, I'll show you how to do more in less time. That means more free time, more time to do what you really enjoy doing and more time with the kids. And, finally, there's what I think of as the Dad's Secret Force Multiplier. You won't believe the results you can get from adding this element to your workout and nutrition plan but it's a game-changer. Wait till you discover what I'm talking about. You'll love it.

Oh, and did I mention how FAST you'll get results. Let just say, instant results are impossible... but this is pretty

You'll LOSE a Notable Amount of Belly Fat in Under TWO Weeks Using the Program


What clients say

  • I loved this whole transformation system, I can see how this proven system has worked on hundreds of dads and myself included! It’s truly life changing, don’t wait on your health.

  • My wife is completely shocked by my new transformation, not only is it exhilarating to see the physique changing - but I also have gained a ton of energy.

  • I sleep better, I'm less stressed and it is so easy to just follow the step-by-step instructions on achieving not only a stronger body, but also a stronger mind. Thanks Darren!

  • I have lost weight, I feel lighter, more energetic, more focused, needing less sleep, my cravings have reduced


We've Helped Over 53,433+ Dads Transform into "Superhumans" Since 2014.

Join Our Movement and Transforms Your Life.

I Did it and So Can You!

There's no better time than the present to the change that gives you a better future for yourself and your kids. Improving your health and fitness is a 10x multiplier of everything else in your life. When dads work with us, we help them become a 10x Father.

Get started now and let's do this together.

Darren Kirby

Dad Fitness Transformation Specialist


Take action and let's get started

Add to cart

Remember, if you claim your copy today for just £47 you get all four fast-action bonuses PLUS you're completely covered by my 60-day 100% money-back guarantee.

Frequently asked questions

  • How do I access the program?

    As soon as you complete your purchase you will be emailed a link to download your copy of the program. A Complete Nutrition and Fitness program for men 40+ which takes you through step by step exactly what you need to do with your diet and fitness.

  • How much time do I need to workout?

    The program has been designed on the basis that us parents don't have a lot of time and you can do a full-body workout in 12 minutes, but if you have more time you can do some more endurance sessions of 30 mins to an hour, provided that works with you and the family

  • What is the 90/10 Transformation Program?

    A Complete Nutrition and Fitness program for men 40+ which takes you through step by step exactly what you need to do with your diet and fitness. It includes a 30 day workout calendar so you don't need to waste time working out what you need to do on each day

  • How can I get help and support?

    You will have access to our private Facebook community where I will be in there to answer and of your questions around fitness, nutrition and challenges you have, we also have support for any customer support queries email: support@fitterhealthierdad.com

  • How much weight will I lose?

    It depends, we are all different, but provided you follow the program and stay consistent you will start to see changes and improvements in as little as 14 days

  • What if I don't get results?

    Provided you follow the plan with the nutrition and fitness as per the program and you can provide evidence you have then I will happily provide a refund

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Didn't See Results? No problem.

*Provided you can prove you have followed the plan

Get Money Back. 100% Risk-Free!